28. Jun celebrated the second anniversary since it kicked off its humanitarian work with the historic 'Boj za Kosovo' project to send $1.5 mil in medical and humanitarian aid to the Serbian community in Gracanica, Kosovo i Metohija. Since the massive initiative launched in October 2011, the young organization has gone on to send an additional 4 containers to Serbs in Republika Srpska, Southern Serbia, Montenegro and Krajina. Kitchener, ON was the final of 126 cities across the world to hold a 28. Jun event, as it played host to the 2nd anniversary celebrations.
The rapid ascent of the youth-based movement has seen it emerge as the predominant Serbian diaspora organization boasting members in over 100 cities all over the globe and a social media following of over 130,000 supporters across Facebook, Twitter, Instagram and Youtube. With an average member age of 24 years old, the young organization aims to unite the Serbian diaspora under one umbrella and serve as its collective voice. 28. Jun has received the support of the Serbian Orthodox Church as well as numerous Serbian athletes, singers, politicians, artists and businesses.